“If you’re not on a mission to systematically attract, close, and retain customers, you don’t have a business. You have a hobby.”-Allan Dib

When I watched one of the YouTube videos of Ahref where they were showing the marketing strategy they shared we only value one metric which is sales others are just vanity metrics

Without sales, the business can’t grow but I believe in moving beyond the product and services so this thought always stopped me from becoming better at sales

but once read this book called 1 Page Marketing Plan I got to know what was stopping us from getting sales it was a marketing plan

So what Is marketing?

Once Allan Dib said “Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same.

Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across:

When I watched one of the YouTube videos of Ahref where they were showing the marketing strategy they shared we only value one metric which is sales others are just vanity metrics

Without sales, the business can’t grow but I believe in moving beyond the product and services so this thought always stopped me from becoming better at sales

but once read this book called 1 Page Marketing Plan I got to know what was stopping us from getting sales it was a marketing plan

So what Is marketing?

Once Allan Dib said “Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same.

Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across:

If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising.

If you put the sign on the back of an elephant and walk it into town, that’s promotion.

If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity.

And if you get the mayor to laugh about it, that’s public relations.

If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions, and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing.

that’s marketing.

Yup, it’s as simple as that — marketing is the strategy you use for getting your ideal target market to know you, like you, and trust you enough to become a customer.

All the stuff you usually associate with marketing is tactics.

This is How I wrote 1 Page Marketing Plan

It’s called the 1-Page Marketing Plan because you can fit your direct response marketing plan for your small business on a single page. It covers three marketing phases:

• Before lead generation,
• During lead generation,
• After the prospect becomes a customer.

I just love the simplicity of the 1-Page Marketing Plan its a simple guide on getting sales in a marketer way.

Phase 1: Before lead generation

One of the best storytelling that I read was Long Story Short by Margot Leitman there was one section of the book named “Getting to Know Yourself”

From there I realized “We can’t tell stories if we don’t know much about”

It sounds so simple but trust me we don’t know about ourself

So just in business if we don’t know much about our brand and about our buyers then buyers can’t relate to our story.

Chapter 1. Knowing the target market

“When you speak to everyone, you speak to no one. If you really want your marketing to reach people, it needs to be specific, focused, and targeted.” — David Newman

In one of the blogs of the content marketing institute titled “How To Write an Inspiring Content Marketing Mission Statement”

Every business does have multiple buyer personas within your market segment.

But you have to focus on one segment that makes most of your marketing efforts

To narrow your focus, look at your most pressing marketing goal and ask which audience can best help you achieve it. For example, maybe the goal is loyalty and the audience is those who have purchased from your business. Or it could be an audience with whom your sales team has struggled to get traction. Tip by content marketing institure

Chapter 2 Message to the Target Market

“Your brand story isn’t just what you tell people. It’s what they believe because of the messages you consistently share.” — Donald Miller

Once Steve Jobs said “You can’t connect the dots looking forward; you can only connect them looking backward”

• That Instagram story you posted on the evening
• That comment you make in your competitor’s post
• That Customer interaction in your direct Message

Every small marketing effort you do forms a story even if you don’t create a story your audience will.

Your brand’s purpose is the thread that connects each message, each product, and each experience into a unified story.

So know which messages you’re trying to give to your target market

Media will be used to reach the target market

“Choose the channel that makes the most sense for your message, rather than forcing your message to fit a channel.” — Ann Handley

When I was new in social media marketing I thought being on all social media platforms is good but I was wrong best approach would be to pick one social media channel and expand later as you grow

So pick a channel over multiple channels when you starting out.

Phase 2: During lead generation

Lead capture system

You are out of business if you don’t have a prospect: By Zig Zigler

There was a time when I was having zero leads until:

• I decided to post the product in the Facebook group
• Until I started outreaching people
• Until I started advertisement

You just need to find ways to meet them

Lead nurturing system

“Make your prospect feel like you are there for them, not just for the sale.” — Alex Hormozi

As a marketer, I get to know what we’re not selling features we’re selling benefits

After getting our product or services what benefit will they get?

if you need to sell anything you just need to think about whether am I offering something valuable to them? if yes then you don’t have products or services which already sell themselves.

Sales Conversion Strategy

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” — Peter Drucker

There is a saying in copywriting that buyer buys from emotions and justifies with logic sometimes people can’t buy not just because the price is too high or low its just because they can’t buy with their emotions

That’s because the brand is not able to market there brand just because they don’t understand its brand

Once Peter Drucker said good marketing does not feel like marketing the brands do take some time to understand their brand and craft a marketing plan that resonates with the buyer.

• Sell benefits not features
• Do not use vague statement
• Be specific, not broad

Phase 3: After the prospect becomes a customer

How I will deliver a world-class experience

“Marketing a is battle which is fought in the mind of a buyer”- message from the book marketing warfare by al ries

I still remember reading 24 Immutable laws of branding by Al Ries and Jack Trout where one of the Chapter they wrote was The Law of The Mind

Where they wrote it is better the first in the marketplace so you can position yourself first as a thought leader.

one of the stupidest things we can do in marketing is to change someone’s mind you just have to manipulate what is already there.

How can I increase customer clv?

Focus on acquiring new buyer loyal customer would be by product

I still can’t remember from which book I read this quote but it totally makes sense now

One of the best strategy you can apply is to increase your customer lifetime value (Clv) but feel free to experiment.

How i can orchestrate and stimulate referrals

“Your customers are your best marketing tool. Use them wisely.” — Brian Halligan

I just love this quote by the HubSpot co-founder Brain Halligan

I talked to so many freelancers in my network one thing that was common in successful freelancers as they have pretty good referrals

there majority of their clients were referrals and that’s a really good strategy anyone can use.

The Bottom Line

looking back in time when I struggled to get leads. I read a lot about lead generation. I tried different strategies. But nothing really worked. What I needed was not more tactics. I needed a simple marketing plan.

That’s what I found in The 1-Page Marketing Plan. It gave me clarity. It helped me focus. It showed me how to build a system before, during, and after someone becomes a customer.

Here’s what I learned:

• Most of us don’t have a sales problem. We have a marketing problem.
• Marketing starts before someone even knows you.
• Pick one channel. Don’t be everywhere.
• Your message matters more than your product features.
• A simple plan works better than a complicated one.

This book didn’t just help me get 150 inbound leads. It helped me see my business differently. That was the real win.