Building an online audience is harder than it looks.
Most people jump in hoping for overnight success. They post randomly, chase trends, and get discouraged when nothing sticks.
I’ve been managing social media for over three years. During that time, I learned that growing an audience isn’t about luck or hacks—it’s about consistent effort and smart strategies.
In this article, I’ll share the 3 best pieces of advice that helped me build an engaged online community from scratch.
You don’t have to be famous or perfect to grow your audience. You just need the right approach.
1. When you don’t have a audience its the best time to experiment
“In the beginning, nobody is listening. So you might as well make something you love.”
— Austin Kleon, author of Show Your Work
It’s been three years since I started writing online.
I still remember my early days on LinkedIn like many others, I began without an audience. But that turned out to be the best opportunity to experiment.
I tried all kinds of styles: single posts, carousels, even handwritten notes. Over time, I didn’t just stick to the format that brought the most results I evolved.
I realized it’s not about choosing the “best” content type, but about finding what feels natural, repeatable, and truly represents who I am.
That’s where posting your real life comes in when you show the world what you actually do, people tend to connect with you on a much deeper level.
2. Write Content Marketing Statement
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
— Joe Pulizzi
I first learned about the concept of a content marketing mission statement when I read Epic Content Marketing by Joe Pulizzi. The book was incredible—it broke down practical tools and strategies anyone can use to become a more effective content marketer.
One of the biggest problems most creators face is a lack of clarity about who they’re actually targeting. As a result, their messaging becomes scattered, their marketing channels feel inconsistent, and their brand ends up blending into the noise.
To solve this, Joe Pulizzi recommends creating a content marketing mission statement.
A content marketing mission statement is simply a clear, concise declaration that defines:
- Who your target audience is,
- What type of content you’ll deliver, and
- Why it matters to them.
From here you checkout step by step to create your own content marketing statement
3. Pick the right distribution channel
“You can create the best content in the world, but if no one sees it, does it even matter?”
— Ross Simmonds
Imagine waking up one day to find your favorite social media platform your go-to distribution channel—banned in your country. You try to access it, and it’s gone. Just like that, you’ve lost your biggest way to reach your audience.
Nicholas Cole, author of book The Art of Ghostwriting, began his journey by writing on Quora. After building an audience there, he expanded to other platforms.
He used every marketing channel he had to capture attention and direct it to one central destination: his email newsletter.
The End
You need to capture attention and deliver the value you promised every single day. Do it consistently, and let the compounding effect become your best friend. There’s no shortcut. Just show up and master your craft.
